search Yotsumoto osearchssearchmosearcho Cat4 106 Web 1 Cat4 7 Cat4 3searchsearch Yotsumoto osearchssearchmosearcho Cat4 106 Web 1 Cat4 7 Cat4 3search;Dear Rich,
I run a commercial cleaning business and I’ve been using social media for almost a year. I have been blogging three times a week, creating videos, and tweeting several times a day. We have a Facebook page that gets updated multiple times a day but has very few fans and only my employees and family members engage with it, and only when I threaten them! Even when we ran a contest with an iPad 2 as a prize we only got a handful of new likers.
We set up a + page for our business, but almost no one has circled us, despite the fact that we’re putting out fresh content daily.
Most importantly, in looking at our traffic reports, almost no traffic comes from our social media activity, and none of our new clients mention social media when we ask how they found us.
What are we doing wrong? I feel like I’m banging my head against the wall.
–Confounded in Cornish
As part of flyte school.
And as part of my commitment to not hog the spotlight all the time, I’m teaming up with some amazing marketing experts to help me out.
The first one is Tobin Slaven of Dream Local. He’s going to be presenting on The Perfect Storm: Social-Local-Mobile.
Last year social media was all the rage, but 2012 will mark the widening gap between businesses that are harnessing social and the power of word of mouth advertising versus those who are going to miss the boat. This presentation will focus on the new consumer and how their use of tools to tune out and filter away traditional forms of advertising, is creating a whole new opportunity for customer service marketing.
Key takeaways will include several free or low cost tools any small business owner can use to build and monitor their brand reputation on social media, local search, and mobile phones.
Sounds awesome, and I’ve seen Tobin present before a number of times. He’s got great material and an easy-to-follow style.
Once Tobin’s done I’ll be presenting on Search Engine Optimization: Rank Higher, Sell More!
You know that search engines can provide your business with loads of new prospects, but why aren’t you getting as much traffic as you’d like? Why are your competitors ranking higher than you? What can you do to increase your search engine visibility? In this seminar, you’ll learn how to improve your organic search engine ranking and drive more qualified leads to your Web site.
Attendees will learn:
Lunch is included with your ticket.
Seating is limited, so act now! Early bird tickets are available only through January 31st.
Date: Thursday, 2/16/2012
Time: Noon – 2:30pm
Place: Rines Auditorium, Portland Public Library (directions)
Cost: $35 early bird, $50 angry bird
If you can’t make it to Portland, Maine, be sure to check out our web marketing webinars.